12/22/21, 10:01 PM How Facebook and Google fund global misinformation | MIT Technology Review least one page registered in a monetization program or were heavily promoting content from a page registered with a program. We found over 2,000 pages in both countries engaged in this clickbait-like behavior. (That could be an undercount, because not all Facebook pages are tracked by CrowdTangle.) Many have millions of followers and likely reach even more users. In his 2019 report, Allen found that 75% of users who were exposed to clickbait content from farms run in Macedonia and Kosovo had never followed any of the pages. Facebook’s content-recommendation system had instead pushed it into their news feeds. 2 free stories remaining https://www.technologyreview.com/2021/11/20/1039076/facebook-google-disinformation-clickbait/ Sign in Subscribe 11/27