committed to “reporting annually on how we are addressing our human rights impacts”. 307 Meta published its first such human rights report in July 2022.308 However, the report failed to acknowledge human rights risks and impacts associated with the company’s business model, and made no mention of the company’s use of content-shaping algorithms.309 Meta’s company culture and its data-hungry business model incentivize the company to rapidly expand its operations across the globe and into local contexts that entail serious human rights risks, including settings affected by conflict.310 As noted in Chapter 3, the risks of conflict and violence breaking out in Myanmar should have been abundantly clear prior to Meta’s market entry into Myanmar. These risks should have become even clearer during the company’s early years operating in in the country. As outlined in Section 4.1, conflicted-affected settings require a higher-than-usual standard of human rights due diligence to be conducted, as such settings carry especially severe risks that the company may cause or contribute to human rights harms. However, as detailed further in Section 8.2, below, Meta’s company culture and business model meant that the company failed to incorporate appropriate human rights due diligence measures at the time of its market entry and during the early years of its operations in Myanmar. 307 Meta, “Human Rights Report 2020-2021”, about.fb.com/wp-content/uploads/2022/07/Meta_Human-Rights-Report-July-2022.pdf 308 Meta, “Human Rights Report 2020-2021”, about.fb.com/wp-content/uploads/2022/07/Meta_Human-Rights-Report-July-2022.pdf See: Amnesty International, “Meta’s Human Rights Report ignores the real threat the company poses to human rights worldwide”, 22 July 2022, amnesty.org/en/latest/campaigns/2022/07/metas-human-rights-report-ignores-the-real-threat-the-company-poses-to-humanrights-worldwide 309 310 See: Amnesty International, Surveillance Giants (previously cited), p. 12. THE SOCIAL ATROCITY META AND THE RIGHT TO REMEDY FOR THE ROHINGYA Amnesty International 57