Synthetic content erodes
shared facts
Generative AI has substantially reduced the cost
of producing convincing synthetic content like
fake images, videos, and text. At least 16 countries
had used generative AI to influence public debate,
and at least 47 governments had deployed commentators to manipulate online discussions, as
of 2023;62 the number has probably grown since
then. Deepfake videos of political candidates have
appeared in many recent elections in many countries.63 The implications for public deliberation are
significant given that social media has increasingly
become the primary source of information on
current events64 and individuals are largely incapable of distinguishing between AI- and human-
generated text.65
AI-generated disinformation can erode the shared
foundations of information necessary for democratic deliberation and undermine trust in electoral processes. These challenges are amplified in
developing countries for several reasons. Media
and information literacy tends to be lower. Factchecking infrastructure remains limited: As of
2025, Africa had 66 active fact-checking organizations serving 1.5 billion people, compared with 139
in Europe serving 750 million.66 Electoral management bodies often lack the technical capacity and
resources to detect AI-enabled disinformation at
scale.
The proliferation of synthetic content also makes
it possible to dismiss authentic evidence as fabricated,67 threatening accountability mechanisms
that are central to governance quality.68 When
citizens cannot trust evidence of official misconduct, demanding explanations becomes futile and
accountability breaks down.
AI systems can also analyze behavioral data
to identify persuadable voters and deliver tailored messages. Large language models can test
thousands of message variants and optimize for
218
engagement in real time. Recent research finds
that large language models can be highly persuasive using factual arguments, even when those
arguments include misinformation.69
AI also creates possibilities for improving the
integrity of information. Platforms using natural
language processing allow citizens to report corruption or failures of public service delivery in
local languages. AI-powered analysis of government budgets can help civil society organizations
track public spending. Whether these applications
can keep pace with the manipulative uses of the
same technologies remains to be seen.
AI polarizes public discourse
Beyond direct manipulation, AI is also reshaping
public discourse. Social media platforms use AI
to personalize content and target ads. These AI
algorithms analyze user behavior to predict what
content will maximize engagement, creating
feedback loops that reinforce emotional content
over informational content. Research demonstrates that moral and emotional language in
social media content increases the spread of these
media through online networks; outrage is particularly contagious online.70 This is the mechanism
through which AI contributes to polarization: By
systematically prioritizing content that triggers
strong emotional reactions, algorithmic curation
amplifies divisive messages while suppressing
more measured discourse.
Internal research from Meta, disclosed in the
Facebook Papers, showed that its engagement-
maximizing algorithms have disproportionately
promoted divisive content because such content has generated more engagement.71 While
this research focused on high-income countries,
the dynamics operate globally. For example, in
Myanmar, Facebook’s algorithms helped amplify
hate speech against Rohingya Muslims, contributing to what United Nations investigators
described as potential genocide.72 In Ethiopia,
World Development Report 2026