In GE2025, social media platforms played a vital role in the campaigns of both the PAP and the opposition403. They provided a space where politicians could engage directly with citizens, and some observers felt this gave more insight into candidates’ personal sides than the Meet-the-People Sessions. GE2025 was also the first election in which TikTok was used extensively, and AI-generated content was documented in the lead-up to the polls404. Media reported that, in preparation for GE2025, TikTok, Meta, and Google announced that all AI-generated content would have to be labeled so that audiences were aware of it405. However, according to CNA, not all of the AI-generated content documented in the run-up to the election carried such labels406. While various laws regulate online content, the Parliamentary Elections Act (PEA) played the most crucial role during GE2025. In addition to the case involving PAS-linked figures expressing support for the WP, the authorities reportedly issued corrective directions under the PEA to Meta during the election period, requiring it to disable advertising in Singapore for three Jom magazine articles407. Two of these articles criticized the PAP, while the third expressed support for the opposition WP. The two articles that expressed negative sentiments toward the PAP were “Is Shan a Good Bad Cop?” and “Affordability in the Lion City: Is Singapore’s Public Housing Model Built to Last?” The first examines K. Shanmugam’s role in defending the government’s and the PAP’s reputation during his tenure as Minister for Law. The second questions the long-term sustainability of Singapore’s widely praised public housing model. The article, viewed as favorable toward the WP, titled “The System Has Stopped Evolving: Why Harpreet Singh Joined the Opposition,” explained why the prominent lawyer and Supreme Court Senior Counsel Harpreet Singh Nehal decided to join the WP for GE2025. Yeo, Nikki, and Eunice Sng. “Turning ‘Likes’ Into Votes – How Social Media and Podcasts Will Shape the GE2025 Campaign.” CNA, 15 Mar. 2025, www.channelnewsasia.com/today/big-read/generalelection-2025-social-media-podcasts-4997721. 404. Tham, Davina. “GE2025: Surge in AI-Generated Videos Related to Elections After Polls Called.” CNA, 21 Apr. 2025, www.channelnewsasia.com/singapore/ge2025-deepfakes-ai-generated-tiktokpoliticians-disinformation-5078011. 405. “Rise of AI and Deepfakes in Lead-up to GE2025.” CNA, 11 Apr. 2025, www.channelnewsasia.com/ interactive/ge2025-deepfake. 406. Tham, Davina. “GE2025: Surge in AI-Generated Videos Related to Elections After Polls Called.” CNA, 21 Apr. 2025, www.channelnewsasia.com/singapore/ge2025-deepfakes-ai-generated-tiktokpoliticians-disinformation-5078011. 407. “GE2025: Online Publication Jom Flouted Online Election Advertising Rules by Boosting Articles’ Access on Social Media.” CNA, 30 Apr. 2025, www.channelnewsasia.com/singapore/jom-articles-facebookinstagram-paid-ads-mddi-5099591. 403. 82