Moreover, detailed instructions were given on how to create images and memes (Freedom on
the Net, 2019).
According to the Director of the Political Capital Institute, Peter Kreko, these trolls were used
both in domestic politics and abroad. For example, profiles that flooded the platform during
protests against development plans in the city of Keszthely and which labelled the protesters
as “brain dead” were in fact fake profiles created mere months before. According to Kreko, the
comments were intended to undermine the credibility of the protesters in order to keep citizens
from participating in debates. These fake comments were then quoted by the governmentcontrolled media outlet PestiSracok to justify the claim that citizens in the city supported the
Fidesz-backed mayor’s plans (Kreko et al., 2019). In another example, comments flooded the
Facebook profile of former MEP Judith Sargentini after a debate in the European Parliament
condemning the Hungarian government’s rule of law record. These comments came from
mostly fake profiles and were heavily repetitious, and were again quoted in order to provide
proof that Hungarians support their government, this time in the pro-government outlet Origo
(Ibid).
Table 2: Observed Strategies, Tools and Techniques of Social Media Manipulation in
Hungary
Account Types Messaging and Valence
Content
and Platforms
Communication
Strategies
Real, Fake
Pro-government messages,
Trolls, disinformation,
Facebook,
attacks against opposition,
conspiracy theories, paid
government owned,
smear campaigns, supressing promotion of political
and partially
participation, manipulating
messages in the government- government owned
online conversations,
friendly media
news websites
promoting specific narratives
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
During the European elections in 2019, Facebook came under fire for failing to partner with
Hungarian domestic fact-checking organizations (Graham-Harrison & Walker, 2019).
Facebook responded that it had not identified credible partners, which many journalists
concerned with the spread of government-backed misinformation on the platform during the
elections deemed to be an unsatisfactory response. However, Facebook was also in turn
criticized by pro-government think tanks and media outlets for politicization. The newspaper
Magyar Nemzet criticized Facebook for becoming a political actor. Moreover, the think tank
Századvég published a report in April 2019 criticizing Facebook’s “principles of political
correctness” which had made Hungarian politicians and public figures “victims of censorship”.
According to a poll by the think tank, 79% of Hungarians found it unacceptable that social
media platforms, such as Facebook, can “delete content based on its own political views”,
voicing anger at the suspension or banning of content and users for sharing anti-immigrant
content (Ibid). This government-organized think-tank calls for regulation that would allow
national authorities, in line with Hungarian legal framework, to make the final say on what can
be removed from FB.
Google has also come under criticism for initially granting the New Wave Media group a
financial award under its Digital News Innovation Fund, which is designed to “help journalism
thrive in the digital age” (Bayer, 2019). However, the New Wave Media group has been
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