considered to be ineffective in 2016, which is thought to be one of the reasons why the NPP
succeeded in winning a majority of the votes that year.
Table 1: Organizational Form and Prevalence of Social Media Manipulation in Ghana
Initial
Government Politicians Private Contractors Civil
Society Citizens &
Report
Agencies
& Parties
Organizations Influencers
x
x
x
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
Strategies, Tools, and Techniques
Ahead of the 2020 elections, Ghana is expecting a surge in fake news, disinformation and
political propaganda. Both main parties are preparing for taking using social media for their
campaigns. According to a study published by the University of Exeter, the NPP has already
compiled a social media team with over 700 people (Gadjanova et al., 2019). Facebook and
WhatsApp are the two main platforms where political messages as well as disinformation are
spread. At present it appears that automated techniques are not used by domestic actors in
Ghana. Rather, it is human actors that spread information through fake and real accounts.
However, Ghana is no stranger to data-driven techniques such as microtargeting (Ahiabenu,
2019). The NPP and NDC are also maintaining an international outreach element to their
campaigns. For example, the NPP has a UK page called “NPP UK Communications” 1.
Meanwhile, the growing interest in online campaigning has created a market for digital
entrepreneurs in Ghana. Young, tech-savvy individuals hope to find work with local or national
politicians to maintain their online presence. Some citizens volunteer to set-up and maintain
social media accounts for political actors. Interestingly, others take a different route and
attempt to extort money from politicians by threatening to circulate negative information (true
or false) about them (Gadjanova et al., 2019).
Finally, it appears that Russia has been leveraging tech-savvy citizens in Ghana. In early 2020
a CNN investigation led to Facebook removing 203 pages and accounts from Facebook and
Instagram that were operating from Ghana and Nigeria, on the basis that they were for
coordinated inauthentic behavior in relation to Russian influence operations. Most of the
accounts were fake and were being used to manage pages posing as blogs or non-governmental
organizations. Additionally, CNN found a similar network on Twitter, and the platform
subsequently removed 71 accounts that had a total of 68,000 followers. All the accounts that
were removed were focusing their activity on the United States on behalf of Russia. CNN’s
investigation also showed that the people working as trolls in Ghana seem to have had no idea
that their work was connected to Russian influence operations (Frimpong, 2020; Polglase et
al., 2020).
Table 2: Observed Strategies, Tools and Techniques of Social Media Manipulation in
Ghana
Account Types Messaging and Valence
Communication
Platforms
Strategies
Human
Fake accounts
Support
Attack Opposition
Disinformation
Data-driven strategies
Facebook
WhatsApp
Instagram
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
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