Filer and Fredheim (2016) gave evidence on the use of bots on Twitter during presidential
campaigns in 2015 by the two most popular coalitions, Frente para la Victoria and Cambiemos.
Two years later, the Electoral Council published a document where it audited the activities of
online trolls during the legislative elections, giving evidence on the use of this tactic by several
political parties (Cámara Nacional Electoral, s.f.). In 2019 pro-government and antigovernment human and automated accounts amplified content and harassed opposition
(Alconada Mon, 2019a).
Table 1: Organizational Form and Prevalence of Social Media Manipulation in
Argentina
Initial Government Politicians & Parties Private Contractors Civil Society Citizens &
Report Agencies
Organizations Influencers
2012
Evidence
found
Parties: Juntos por el
Cambridge Analytica,
Cambio and Frente de Publiquest,
Todos (2019), Unidad Nicestream,
Porteña, Unidad
Influencia2,
Ciudadana, and
Becom1,
Cambiemos (2017),
Gaston Douek
Cambiemos and Frente
para la Victoria (2015)
Politicians who used
Gaston Douek's
services: Martín
Lousteau, Sergio
Massa, Juan Schiaretti,
Gabriela Michetti, and
Omar Perotti
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
Strategies, Tools, and Techniques
In 2018 Amnesty International released a report in which it analyzed tweets engaging with
eleven journalists and activists who were attacked intensively on social media. Between
October and November 2017, 354,000 tweets engaged with these accounts, and 53.2% of the
attacks came from automated accounts (Amnesty International, 2018). The content of these
messages discredited political parties and civil organizations, but often would be directed to
public institutions, such as the national healthcare system or the judiciary. One campaign
promoted the conspiracy theory that chemotherapy was the cause of death of cancer patients,
and not cancer itself (Slipczuk, 2019).
In 2017, after the disappearance/death of the Argentine activist Santiago Maldonado, social
media content was particularly polarized. Whilst the Twitter community associated with the
opposition was led by politicians, the most active pro-government accounts were anonymous
or fake accounts (Arugete & Calvo, s. f.).
Both pro-government and anti-government trolls were highly active during the general election
campaign in 2019 and mainly used strategies of trolling and amplification in order to create
pro-government and pro-party content (Alconada Mon, 2019a). Over the years a number of
fake accounts have accumulated a considerable number of followers and these were crucial for
amplification strategies (Arugete & Calvo, s. f.)
10