A Platform That is ‘Almost Inscrutable’
“
YouTube serves as the
internet’s vast video
library. Many users check
out recipes, musical
performances, or doit-yourself tutorials. A
small percentage—but
one that may constitute
a meaningful absolute
number—looks for more
alarming content.
”
There are several reasons that less is known about YouTube than Facebook
or Twitter. First, it is more difficult and expensive to analyze a large volume of
videos than it is to search for words or phrases in a text data set of Facebook
or Twitter posts. Budget-conscious academic researchers weigh the feasibility
of competing projects; dissecting video costs a lot more in human hours and
computer time.
A second reason experts have less
insight into YouTube is that the company makes itself, in the words of Kate
Starbird, a researcher at the University
of Washington, “almost inscrutable.”
Compared to its counterparts—especially Twitter—YouTube provides fewer
application programming interfaces,
or APIs, which outsiders can use to
obtain large amounts of data, and it
limits the volume of information available via its APIs. “We can see pieces
here and there,” says Starbird, “but
we can't systematically collect largescale data from YouTube to use in our
research.”28 Brendan Nyhan, a political
scientist at Dartmouth College, told us
that YouTube has managed to keep
enforcement of its content rules
“totally opaque.”
Legal scholar evelyn douek identifies
“a singular moment that defines YouTube’s intentional opacity and the lack
of accountability this facilitates.”29
The moment came “in 2018, when
Google (and therefore YouTube) provided the most limited data set of the
three companies to the independent
researchers tasked by the Senate
Select Committee on Intelligence
6
HOW YOUTUBE SPREADS HARMFUL CONTENT – AND WHAT CAN BE DONE ABOUT IT
with preparing reports analyzing the
nature and extent of Russian interference in the 2016 U.S. election.”30 An
affiliate of research centers at Columbia
and Harvard Universities, douek notes
that journalists, civil society analysts,
and academics who “live on Twitter,”
have shown a shortsightedness about
YouTube’s importance.
Members of Congress share this myopia. Beginning in 2018, congressional
panels repeatedly grilled Mark Zuckerberg, CEO of Meta Platforms (formerly
Facebook), and his then-counterpart at
Twitter, Jack Dorsey. But YouTube CEO
Susan Wojcicki never appeared before
lawmakers.31 Sundar Pichai, Chief Executive of YouTube’s parent, Google,
has testified several times, but lawmakers mostly asked questions about the
parent and overlooked its subsidiary.32
(Wojcicki “regularly meets with lawmakers around the world—most recently
with the U.S. Congressional Hispanic
Caucus to discuss addressing harmful
Spanish-language misinformation,” the
company told us.)
YouTube often has remained below the
radar simply by keeping its corporate