Executive Summary
YouTube, the most popular social media platform in the United States,
dominates user-generated long-form video-sharing around the world. Like
other major platforms, it has a dual nature: It provides two billion users access
to news, entertainment, and do-it-yourself videos, but it also serves as a venue
for political disinformation, public health myths, and incitement of violence.
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YouTube has been
less scrutinized than
other platforms by social
scientists, politicians,
and civil society groups,
including ours. This
report seeks to address
this knowledge deficit.
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YouTube’s role in Russia illustrates
this duality. Since Russia launched
its invasion of Ukraine in February
2022, YouTube has offered ordinary
Russians factual information about the
war, even as the Kremlin has blocked
or restricted other Western-based
social media platforms and pressured
foreign journalists in the country to
silence themselves. But for years
before the brutal incursion, YouTube
served as a megaphone for Vladimir
Putin’s disinformation about Ukraine
and its relations with the West.
Despite its heft and influence, less
is known about YouTube than other
major social media sites. A subsidiary of Google, YouTube has been
less scrutinized by social scientists,
politicians, and civil society groups,
including ours. As a result, we know
less about YouTube’s business practices and the effects they have on
the societies in which it operates.
This report seeks to address this
knowledge deficit.
In Part 2, we examine YouTube’s
role as the internet’s vast video
library, one which has contributed
to the spread of misinformation and
other harmful content. In 2019, for
example, YouTube reacted to complaints that its recommendations
were pushing impressionable users
toward extremist right-wing views.
The company made a series of
changes to its algorithms, resulting
in a decline in recommendations of
conspiratorial and false content.
But recommendations are not the
only way that people find videos
on YouTube. A troubling amount of
extremist content remains available
for users who search for it. Moreover,
YouTube’s extensive program for sharing advertising revenue with popular
creators means that purveyors of
misinformation can make a living while
amplifying the grievances and resentments that foment partisan hatred,
particularly on the political right.
In Part 3, we turn our attention to
YouTube’s role in countries outside
of the U.S., where more than 80%
of the platform’s traffic originates
and where a profusion of languages,
ethnic tensions, and cultural variations
make the company’s challenges
more complicated than in its home
market. Organized misogynists in
South Korea, far-right ideologues in
Brazil, anti-Muslim Hindu nationalists,
and supporters of Myanmar’s oppressive military regime have all exploited
YouTube’s extraordinary reach to
spread pernicious messages and
rally likeminded users.
HOW YOUTUBE SPREADS HARMFUL CONTENT – AND WHAT CAN BE DONE ABOUT IT
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