Indonesia In 2020, Indonesian Corruption Watch also reported that government digital activities expanded quickly after 2016, with single procurements worth around 40,000 USD. Digital procurements from 2014 to 2020 were at 7.8 billion USD, including 5.8 million USD claimed to be allocated for influencers, buzzers, or other key opinion leaders 122. Despite these reports, the government has denied the use of buzzers to manipulate information, although it admitted to using “influencers for positive purposes” such as to amplify its policies123. In the lead up to the 2024 elections, the use of buzzers among candidates are more difficult to prove, even if online trolling has become more visibly active124. It is reported that buzzers have become increasingly diverse to include campaign volunteer groups, political consultants, survey institutions, advertising companies, independent marketers, community organizations, bloggers, and small teams within political parties. 122 123 124 125 126 The Elections Supervisory Agency (Bawaslu) raised concern about polarizing narratives during the election campaign, especially those related to race, religion, and ethnicity, popularly referred to by Indonesian acronym SARA. The agency stated that they would work with other government agencies and social media platforms to take down such content, and perpetrators would also be prosecuted under the ITE law125. The use of artificial intelligence was a highlight in the lead up to the 2024 election. In particular, the campaign of presidential candidate Prabowo Subianto utilized an AI-generated character called “gemoy”, a caricature of a cuddly, dancing grandfather. The image was aimed to change his image from that of a brutal military general accused of grave human rights violations during the Suharto regime. Prabowo is believed to be a key figure in the abductions of human rights activists. He was also the commander of the army’s Special Forces Unit linked to a mass murder incident during the Indonesian occupation of East Timor (1975-1999)126. His gemoy videos went viral on social media platforms, particularly on Kunto, Nisya. “As Indonesia’s Elections Approach, Buzzers Jeopardise Democracy.” Southeast Asia Globe, 16 Mar. 2023, southeastasiaglobe.com/indonesia-election-buzzers. “Presidential Staff: Govt Does Not Organize Buzzers, Only Influencers.” TEMPO.CO, 2 Sept. 2020, en.tempo. co/read/1381894/presidential-staff-govt-does-not-organize-buzzers-only-influencers. Burgess, Annika, and Hellena Souisa. “Inside the World of Indonesia’s Social Media ‘Buzzers’ Cashing in From Pushing 2024 Election Propaganda.” ABC News, 20 Jan. 2024, www.abc.net.au/news/2024-01-20/ political-buzzers-indonesia-election-misinformation-social-media/103298530. Daeng, Mohamad Final. “Social Media Most Prone to Politicization of SARA, Bawaslu: Perpetrators Can Be Traced.” KOMPAS.id, 10 Oct. 2023, www.kompas.id/baca/english/2023/10/10/en-medsos-palingrawan-politisasi-sara-bawaslu-pelaku-bisa-dilacak. Syamsudin, Ahmad. “Accused of Atrocities, Fired From Army, Elected President: Prabowo’s Unlikely Rise.” Benar News, 14 Feb. 2024, www.benarnews.org/english/news/indonesian/prabowo-subiantoprofile-new-president-02142024141502.html. 41

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