Harapan, led by Anwar Ibrahim. PAS narratives emphasizing race and religion were deployed into the 2023 state elections as well. Likewise, TikTok videos also played a crucial role for PAS in both elections14. Despite what happened in Malaysia, Philippines, and Indonesia, social media played a different role during the Thailand and Cambodia elections in 2023. In Thailand, the real digital battleground was on X (previously called Twitter), between the supporters of the Pheu Thai Party and the Move Forward Party (MFP). The two parties were both opposition parties during the government of Prayuth Chan-o-Cha, but their supporters turned against each other during the campaign. Thaksin Shinawatra, a former prime minister who is believed to be the de facto leader of Pheu Thai, also accused the MFP of hiring a cyber army to disseminate disinformation that Pheu Thai was making a secret deal with the military proxy parties15. Eventually, Thaksin’s claim turned out to be false as Pheu Thai did form a government with pro-military parties. 14 15 16 17 18 19 In Cambodia, meanwhile, Facebook is still the dominant social media platform. The main actor behind the manipulation of content is former Prime Minister Hun Sen himself who is an avid Facebook user. The dictator, who ruled the country for 38 years, was also accused in 2016 of buying followers16. However, because his use of Facebook included incitements to violence against the opposition, the Facebook Oversight Board, a semi-independent board set up by Meta, the company who owns Facebook to adjudicate on controversial content, recommended to suspend Hun Sen’s account. However, before this could happen, Hun Sen decided to leave the platform 17 . He moved to TikTok and Telegram, but these platforms did not provide the same level of engagement that he usually received from Facebook. Later, the company decided to overturn the Oversight Board’s decision, and Hun Sen’s account was reactivated three weeks after he announced that he was moving to the alternative platforms 18,19 . In the 2023 general election, a state-sponsored cyber Sipalan, Joseph, and Hadi Azmi. “Malaysia’s PAS Takes to TikTok as It Seeks a Repeat of General Election Success in State Polls.” South China Morning Post, 10 July 2023, www.scmp.com/week-asia/politics/ article/3226948/malaysias-pas-takes-tiktok-repeat-its-general-election-success-state-polls. “Thaksin Praises Move Forward Disruptors.” Bangkok Post, 17 May 2023, www.bangkokpost.com/thailand/ politics/2572640/thaksin-praises-move-forward-disruptors. “Cambodian PM Hun Sen Denies Buying Facebook Likes.” BBC News, 18 Mar. 2016, www.bbc.com/news/ world-asia-35839701. Cheang, Sopheng, and Grant Peck. “Cambodian Leader Hun Sen, a Huge Facebook Fan, Says He Is Jumping Ship to Telegram.” AP News, 28 June 2023, apnews.com/article/cambodia-hun-sen-facebook-telegramsocial-media-a6754cc932bcba75db6669f234812bbd. “Oversight Board Overturns Meta’s Decision in “Cambodian Prime Minister” Case.” Oversight Board, 29 June 2023, www.oversightboard.com/news/656303619335474-oversight-board-overturns-meta-s-decisionin-cambodian-prime-minister-case. Cheang, Sopheng, and Grant Peck. “Cambodia’s Leader Returns to Facebook Weeks After an Acrimonious Breakup with the Platform.” AP News, 20 July 2023, apnews.com/article/hun-sen-facebook-telegramsocial-media-ddc11bfbcdf4d67c1a564cb226ce46ce. 13

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