BSR | Human Rights Impact Assessment: Facebook in Myanmar
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NONDISCRIMINATION
As specified in Article 2 of the UDHR, everyone is entitled to all human rights, without distinction of any
kind, such as race, color, sex, language, religion, political or other opinion, national or social origin,
property, birth, or other status. Furthermore, no distinction shall be made on the basis of the political,
jurisdictional, or international status of the country or territory to which a person belongs, whether it be
independent, trust, non-self-governing, or under any other limitation of sovereignty.
Risk / Opportunity
Severity Factors
Management Factors
What is the potentially adverse
human rights impact that might
happen in the future?
Scope (How many people could be
affected by the harm/opportunity?)
Likelihood (How likely is the impact
to happen over next five years?)
Scale (How serious are the impacts
for the victim?)
Attribution (How closely is
Facebook connected to the
impact?)
Remediability (Will remedy restore
the victim to same or equivalent
position?)
Content that intends to harass
users, based on characteristics
such as gender, religion, ethnicity,
or political views, may be posted on
the Facebook platform but not
discovered and removed.
Men may benefit more than women
from the use of Facebook in
Myanmar, via opportunities for
social and economic participation
and advancement.
Misinformation and disinformation
that is intended to promote
discrimination on the basis of
protected characteristics may be
posted on the Facebook platform
but not discovered and removed.
Leverage (How much ability does
Facebook have to effect change?)
Scope: There are around 20 million
Facebook users in Myanmar, all of
whom are at risk of discrimination—
though vulnerable groups, such as
women, children, ethnic minorities,
and political activists, face greater
risks.
Likelihood: Lack of digital literacy
and the existence of political, ethnic,
and communal conflict in Myanmar
make the likelihood of these risks
occurring higher than in many other
markets. These risks are occurring
today.
Scale: The consequences for
vulnerable populations can be
severe and lead to violations of their
right to life, liberty, and security of
person. (See section on security
risks, above.)
Attribution: Facebook does not
cause or contribute to these
violations, but is linked to them via
its products and services.
Remediability: Access to remedy is
available, most notably through the
prompt removal of content.
However, remedy is not guaranteed
to restore the victim to the previous
position—for example, bodily harm
may already have occurred, the
offending content may remain
known, or content could be reposted.
Leverage: Facebook has leverage
available via implementation of the
Community Standards, efforts to
increase digital literacy, and raising
awareness of the Community
Standards. However, Facebook’s
leverage is significantly curtailed by
the historical, political, and conflictbased local context that is often the
root cause of discrimination.