BSR | Human Rights Impact Assessment: Facebook in Myanmar
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SECURITY
As specified in Article 3 of the UDHR and Article 20 of the ICCPR, everyone has the right to life, liberty,
and security of person, and advocacy of national, racial, or religious hatred that constitutes incitement to
discrimination, hostility, or violence should be prohibited by law.
Risk / Opportunity
Severity Factors
Management Factors
What is the potentially adverse
human rights impact that might
happen in the future?
Scope (How many people could be
affected by the harm/opportunity?)
Likelihood (How likely is the impact
to happen over next five years?)
Scale (How serious are the impacts
for the victim?)
Attribution (How closely is
Facebook connected to the
impact?)
Remediability (Will remedy restore
the victim to same or equivalent
position?)
Hate speech (including coordinated
content intended to promote offline
violence) may be posted on the
Facebook platform, but not
discovered and removed.
Misinformation and disinformation
that is intended to incite or
exacerbate violence or coordinate
harm may be posted on the
Facebook platform, but not
discovered and removed.
Content intended to harass users—
for example, by threatening
participants in public discourse to
intimidate or silence them—may be
posted on the Facebook platform,
but not discovered and removed.
WhatsApp may be increasingly
used to spread hate speech,
misinformation, and disinformation,
with bad actors attracted to the
encrypted nature of communications
content.
Accounts being used to spread hate
speech, incite violence, or
coordinate harm may not be
identified and removed, or may be
rapidly replaced by new “fake
accounts” undertaking the same
activities.
Facebook products (such as
Messenger, “Secret”/ “Closed”
Groups, WhatsApp) may be used in
conflict-affected areas to share
information and plans.
User data illegitimately acquired
from Facebook’s platform (e.g., via
hacking or phishing) may be
inappropriately used to violate the
security of persons.
Scope: There are around 20 million
Facebook users in Myanmar. These
security risks only impact a subset
of Facebook users—especially
vulnerable groups such as women,
minorities, human rights defenders,
and political activists—but the
population at risk is still large in
number.
Scale: The consequences for the
victim are severe, with lives and
bodily integrity placed at risk from
incitement to violence.
Remediability: Access to remedy is
available, most notably through the
prompt removal of content.
However, remedy is not guaranteed
to restore the victim to the previous
position—for example, bodily harm
may already have occurred, the
offending content may remain
known, or content could be reposted. In addition, remedy is more
challenging in the context of
WhatsApp, given the encrypted
nature of communications content.
Leverage (How much ability does
Facebook have to effect change?)
Likelihood: There is a high
likelihood of these risks occurring in
practice (they have occurred in the
past and are happening today), with
heightened likelihood associated
with the 2020 elections and the
recent action taken by Facebook
against the military officials.
However, Facebook’s efforts to
remove content and accounts that
violate Community Standards,
combined with many peacebuilding, counter speech, and digital
literacy efforts, may reduce
likelihood over time.
Attribution: Facebook itself does
not cause or contribute to these
risks via its own actions—rather,
Facebook is directly linked to them
via the actions of users on its
platform that violate Facebook’s
Community Standards.
Leverage: Facebook has leverage
available via machine- and humanbased efforts to implement
Community Standards. Facebook
can also contribute to digital literacy
efforts aimed at improving security
online. However, Facebook’s
leverage is significantly curtailed by
the historical, political, and conflictbased local context that is often the
root cause of security risks. It is
worth noting that Facebook also has
significantly less leverage regarding
WhatsApp, owing to the encrypted
nature of communications content.