BSR | Human Rights Impact Assessment: Facebook in Myanmar 32 Facebook penetration is combined with a small formal banking sector and an absence of online commerce. One interviewee urged Facebook to “Bring the digital marketplace to Myanmar and experiment with a digital payments system. This could reveal new business models and revenue opportunities for Facebook in emerging markets.” Another emphasized how important digital literacy efforts will be in making this happen, recounting how the use of Facebook pages for commerce is growing, “but some users are making purchases by posting their bank account details in comments for all to see.”