The Platform Question: Power, Accountability and Global South
The Platform Question: Power, Accountability and Global South
Power, Privilege, and the Unchecked Narrative
The withdrawal of institutional fact-checking mechanisms
disproportionately benefits those already equipped with
financial, political, or technological resources. Politicians,
corporations, and other well-funded actors possess advanced
capacities to craft and disseminate persuasive messaging.
Without structured verification, such groups often amplify
tailored disinformation, manipulate digital echo chambers,
and dominate algorithmic attention economies.[5]
False narratives, particularly those strategically engineered for
virality, can entirely reshape elections, influence public opinion,
and direct policy outcomes. To take a popular example, the
deepfake videos of Bollywood actors Aamir Khan and Ranveer
Singh went viral during the 2024 general elections. Such
instances, not only negatively influence electoral integrity
and they also undermine the public’s right to an informed
vote.[6] In such cases, the digital space becomes more than a
marketplace of ideas and becomes a platform where those
with greater capital and resources can purchase and preserve
narrative dominance. Such in built fact- checking mechanisms
can counter these practices, and can literally save democracies
of a country.
Marginalisation and Digital Inequality
False narratives,
particularly those
strategically
engineered for
virality, can
entirely reshape
elections,
influence public
opinion, and
direct policy
outcomes.
116
The erosion of fact-checking disproportionately harms
communities already underrepresented in digital spaces.
Marginalised populations, including rural, low-income,
and digitally underserved communities, often lack the
resources and literacy to navigate disinformation. Without
reliable verification mechanisms, these communities are
more vulnerable to misleading content that perpetuates
stereotypes, undermines trust in institutions, or spreads false
health and welfare information.[7]
While the Government’s Fact-Checking Unit (FCU)[8] serves as
an important institutional mechanism for regulation and rapid
responses to fake news and misleading information, the scale
of the problem, in the context of India’s social, cultural, linguistic
and demographic diversity, makes a centralised system
inadequate. Social, digital and information divides mean those
When Power Meets Platform
affected do not know how to access these platforms or any
other reporting mechanisms. In such cases, a one-size-fits-all
approach will not work. To tackle this deep-rooted problem,
a hyperlocal assessment, and a decentralised approach
to tackling misinformation, fake news, and disinformation
through trusted village-level intermediaries is quintessential,
as proven by the Digital Empowerment Foundation’s (DEF)
SoochnaPreneur model.[9]
Through the SoochnaPreneur programme, DEF seeks to
mitigate the adverse effects of the rural information divide,
given the heavy reliance on social media for health, financial,
and civic information. Leveraging a nationwide network of
2,400 SoochnaPreneurs, DEF trains community members
in information verification and the dissemination of reliable,
accurate and trustworthy information. As Salma does in her
village, SoochnaPreneurs act as rural fact-checkers and trusted
information intermediaries, embodying a bottom-up model of
information equity rooted in local social and cultural realities.
However, when global platforms reduce systemic oversight,
initiatives like SoochnaPreneur face greater challenges. The
withdrawal of platform-level fact-checking shifts the burden
of verification onto individuals and grassroots organisations,
often without commensurate resources.
Converging Interests: Big Tech and Governance
Some analysts interpret Mark Zuckerberg’s decision and
its timing, coinciding with a politically conservative U.S.
administration, as a strategic recalibration of Meta’s relationship
with administrative power.[10] While such interpretations remain
contested, they raise legitimate concerns about the alignment
of private technological authority with governmental agendas.
When the interests of Big Tech and governance converge, the
risk of regulatory capture and erosion of public accountability
increases. This convergence of interests undermines
democratic checks and balances, as the informational
ecosystem becomes shaped by private priorities rather than
the public good.
When Power Meets Platform
When global
platforms reduce
systemic oversight,
initiatives like
SoochnaPreneur
face greater
challenges. The
withdrawal of
platform-level
fact-checking
shifts the burden
of verification
onto individuals
and grassroots
organisations,
often without
commensurate
resources.
117
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