The Platform Question: Power, Accountability and Global South
The commodification
of intimacy on dating
platforms means
that the construction
of user profiles
becomes an activity
in self-branding using
limited avenues for
user information
like profile pictures,
bio, and text
messages.This
scarce information
often forms the
basis for judging
the desirability of
potential matches.
46
The Platform Question: Power, Accountability and Global South
partners,74 who are vilified as a threat to the honour of Savarna
communities.75
where Dalit and Muslim families live in ghettoised margins
across urban cities.88
While a large percentage of young users have used dating
platforms to explore romantic relationships, often in secrecy,76
there is limited research on how considerations around caste,
class and religion shape their user behaviour. Although there is
often an uncomfortable silence surrounding the question of
swiping based on caste and religion reported across multiple
studies in India,77 participants in some studies confided that
they would ultimately have to marry according to their parents’
will.78, 79 Some dating platforms have also come under criticism
for providing caste filtering.80 Even when dating platforms do
not provide exclusive caste filtering, users may present their
dominant caste identity or preferences in their profile or swipe
based on markers that are often proxies for caste and class
status in a highly unequal society.81 The commodification of
intimacy on dating platforms means that the construction of
user profiles becomes an activity in self-branding using limited
avenues for user information like profile pictures, bio, and text
messages.82 This scarce information often forms the basis for
judging the desirability of potential matches. Dhanaraj notes
how users may judge caste through markers like “surnames,
localities, dialects, jobs of parents, religion, economic status,
political and pop culture idols, food choices, ideology,
complexion, and others.”83 In their study of Grindr in India and
South Africa, Philip found that, while these platforms provide
important sites for expressing sexual desire in societies where
heteronormative patriarchy prevents such expression freely
offline, they also result in the commodification of gay identities
and a hierarchy between “classy gays” and “poor gays” through
class, race and caste markers.84 Users both perform affluence,
and judge desirability through markers like Western brands in
clothing, and trendy locations in profile pictures.85
Even when Dalit and Bahujan users match with Savarnas on
dating platforms, they often have to face casteist abuse and
humiliation,89 and face heightened vulnerability to sexual
harassment or physical violence. Many report being blocked
or unmatched when dominant caste matches discover their
identity.90 Dalit women, who are often stereotyped as angry,
unfeminine, and promiscuous, face heightened safety risks
on dating platforms.91 Paik has drawn parallels between the
experiences of marginalisation faced by Black women in the
US and Dalit women in India.92 She notes that both White
and Brahminical systems protected White and upper caste
women’s honour by restraining them from the public sphere,
while sexual access to the bodies of black and lower caste
women has been legitimised and institutionalised.93
Similarly, studies note how terms like “creeps” and “weirdos” are
used for those who use lower-quality images, whose English is
unrefined, and who lack aesthetics and premium branding.86
Kisana has also noted how fluency and command over the
English language and access to Western pop culture are used
to police caste boundaries in a society where such cultural
capital often signifies intergenerational literacy and access to
English medium schooling.87 The geolocation feature in many
dating platforms further consolidates segregation in a country
Platform Accountability in Online Dating
While users may look at dating platforms as opportunities to
exercise autonomy in romantic partnership through “modern
ways”, they often still rely on prevalent social norms to make
dating decisions.94 This user behaviour on platforms, which
also feeds into algorithmic curation, together creates a sociotechnical system that upholds caste, class, and religious
endogamy. Dattani highlights how “endogamous social
intimacies” are co-constructed by user behaviour and the
algorithmic infrastructure of the platform.95
Case Study: Privacy Practices of Aisle and
Quack Quack41
Community Guidelines and Prohibition of caste-based
discrimination and casteist hate speech. It is telling
that both Aisle and Quack Quack, designed specifically
for Indian audiences, do not explicitly prohibit castebased discrimination and casteist hate speech in their
Community Guidelines.
Aisle prohibits, among other things, “threatening,
harassing, racially offensive, or illegal material, or any
material that infringes or violates another party’s rights”
Platform Accountability in Online Dating
While users may
look at dating
platforms as
opportunities to
exercise autonomy
in romantic
partnership
through “modern
ways”, they
often still rely on
prevalent social
norms to make
dating decisions.
47
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