aimed at predicting and modulating user behavior,
serve as fertile grounds for disinformation. Extremist, appealing, and informative content fosters engagement which, in turn, enhances the surveillance
that the platforms carry out over the users.
The growth in the power of these agents and
their role in the circulation of disinformation
gave rise to a series of public demands for
policy measures. Some of these measures were
subsequently adopted, but have been heavily
criticized by researchers and civil society entities as
being inadequate. In addition to demands for more
concrete answers, the scenario has also provoked
reactions from governments and parliaments,
which have proposed new regulations focused on
these agents and the practice of disinformation.
The spreading of disinformation is encouraged
by these platforms’ recommendation systems,
which may amplify extreme discourses. The authors
of misleading messages also make use of the
platforms’ targeting capabilities, enabled by the
profiling of billions of users. Such strategies have
also been used by political groups and during
electoral campaigns.
The monetization potential of viral content has
allowed disinformation to become a profitable
business. Initially, agents began to
produce and disseminate misleading
The monetization potential
messages to raise funds using monof viral content has allowed
etization mechanisms. On the other
disinformation to become a
hand, disinformation practices have
profitable business.
also become a robust market funded
by political and economic groups that
seek to push their agendas through the use of political ads as a tool to reach users.
It is important to understand the specificities of
this phenomenon in different regions of the globe
in order to avoid an analysis that takes into account
only the Global North’s perspective and the modus
operandi of large platforms in their host countries.
The present report offers a Latin American
perspective, pointing out the manifestations of and
rationale behind this phenomenon in the region,
with the aim of contributing to the development of
an approach to the problem from the Global South.
Just as important as the space where misleading
content circulates is the identification of the agents
that produce and disseminate these messages.
Although this conduct is found across the political
spectrum, there is evidence of its use by far-right
groups as a political strategy in recent years.2
Groups denying science, such as anti-vaccine
movements, have also been pointed out as active
agents of disinformation.
I N FO R M ATI O N D I SO R D ER IN THE GLOBA L SOUTH
In order to discuss possible responses to this
phenomenon, some clarifications are required.
The first dimension is conceptual, since there are
several different terms in use, such as “fake news,”
“misleading news,” “disinformation,” and “junk
news,” among others. In this report we follow
Bontcheva and Posetti’s (2020) view of the term
“disinformation,” namely that it is information
intentionally produced by emulating formats such
as news writing or documentary in order to obtain
certain advantages or cause damage of a political or
economic nature. A report by AlSur (Álvarez Ugarte
2020), a network of civil society organizations
whose work is focused on digital rights in certain
countries, points out that disinformation is not
to be confused with satire, with other usages in
which false information is protected by freedom of
expression because it is not intended to deceive, or
with propaganda, which is understood as speech
that tries to persuade people to act or think in a
certain way and which may not be false.
Due to the rise of the disinformation issue as a
problem with distinct repercussions, the responses
to it have also grown. Such responses have been
developed following various approaches, from
media education courses to legislation, from fact
checking and the correction of false information
to the undertaking of research to understand
the phenomenon. The current report focuses on
these efforts, looking at initiatives developed by
organizations and institutions from countries in
Latin America and the Caribbean. The project
aims to analyze the methods and tools developed
by organizations of different types to respond to
disinformation in the region and to map the actors
involved in these efforts.
The report is divided into two parts. Part I details
the study carried out in the region. The objectives
of the study are listed and the methodological
approach used to map the actors in the region,
and the strategies, tools, and methods employed
in their initiatives against disinformation, is
explained. This is followed by the results of the
regional analysis. We further present case studies
of five countries: Argentina, Brazil, Chile, Colombia,
and Mexico. In each one, we address the general
scenario of disinformation in the national context,
followed by a mapping of the actors involved in
combating disinformation and the methods, tools,
and strategies employed. Next, we focus on legal
aspects related to disinformation and public sector
initiatives launched by governments, parliaments,
or judiciaries. A comparative analysis is used to
explore the methods, tools, and strategies adopted
Latin America and the Caribbean – 80