2020 GLOBAL INVENTORY OF ORGANIZED SOCIAL MEDIA MANIPULATION
Organizational Behavior,
Budgets, and Capacity
Although there
is limited public
information about the
size and operations of
cyber troop teams, over
the past four years we
have assembled the
most comprehensive
evidence of how they
are resourced and
coordinated.
Team Size and Permanency
The size and permanency of teams vary from country to
country. In some countries, teams emerge temporarily around
elections or to shape public attitudes around other important
political events. In others, cyber troops are integrated into
the media and communication landscape with full-time
staff working to control, censor, and shape conversations
and information online. In Venezuela, for example, leaked
documents in 2018 described how disinformation teams were
organized following a military structure, where each person
(or crew) could manage twenty-three accounts, and be part of
a squad (ten people), company (fifty people) a battalion (one
hundred people) or a brigade (five hundred people), which could
operate as many as 11,500 accounts (Riley et al., 2018). As part
of these teams, people would “sign up for Twitter and Instagram
accounts at government sanctioned kiosks” and were rewarded
with coupons for food and goods (Riley et al., 2018) as well as
other governmental benefits (Quintero & Coscojuela, 2019).
Budget and Expenditures
Computational propaganda remains big business. We have
documented several expenditures made by cyber troops —
either through purchasing political advertisements or by signing
contracts with strategic communications firms. Between
January 2019 and November 2020, cyber troop actors have
spent over US $10 million on Facebook advertisements, and
governments have signed more than US $60 million worth of
contracts with private firms.
Cyber Troop Capacity
By looking comparatively across the behaviours, expenditures,
tools, and resources cyber troop employ, we can begin to build
a larger comparative picture of the global organization of social
media manipulation. National contexts are always important
to consider. However, we suggest it is also worth generalizing
about the experience of organized disinformation campaigns
across regime types to develop a broad and comparative
understanding of this phenomenon. We have begun to develop
a simplistic measure to comparatively assess the capacity
of cyber troop teams in relation to one another, taking into
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