MOBILE PHONES, INTERNET, AND GENDER IN MYANMAR
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MOBILE PHONES, INTERNET, AND GENDER IN MYANMAR
Facilitate network expansion
Recommendations
A vast body of empirical research has shown many positive
impacts of mobile phones and communication. The survey results
from Myanmar show a small access and usage gap between
women and men, and a wider gap in ownership. Our qualitative
research shows that the role and position of women in Myanmar
is strong—certainly stronger than the position of women in many
South Asian countries that the team had observed in previous
research. Income (or lack of income) is the primary source of
the access and ownership gap, in part because prices are high
compared to income, but more importantly because women’s
role as the ‘chief financial officer’ of the family makes them put
the needs of others before theirs (family members who work
outside the home get the first phones in the family, for example).
Income is not the only barrier, however. The research clearly
shows a skills and awareness gap—when women have access to
a phone they exhibit less confidence in using it. Their low digital
literacy leaves them out of the final decision-making stages
about phone purchases, and certainly limits their phone usage.
Less sophisticated awareness of privacy issues may also be
putting them at risk in various social contexts.
The recommendations from these findings are as follows:
Given that income is the biggest barrier to mobile usage and ownership, the question of what mobile networks
can do for household income is pertinent. Systematic empirical evidence49 from low- and middle-income countries
is clear: simply rolling out mobile phone networks is the most powerful development ‘intervention’ since it
allows better communication, increases access to information, increases productivity, allows users to coordinate
themselves better, and ultimately improves people’s livelihoods. Therefore, actions that facilitate faster network
rollout across Myanmar will have a significant positive impact on livelihoods in general. And, if family income
increases, more women will be able to afford a phone without having to make trade-offs between owning a phone
and their family’s welfare.
Since the liberalisation of Myanmar’s market, mobile operators have made significant investments in rapidly
deploying networks and offering voice and 3G services to consumers. To avoid network saturation (given the
rapidly growing demand for mobile voice and data services in Myanmar), operators will need cost-oriented and
open access to sufficient local and international backhaul fiber optic network, and making sufficient harmonised
spectrum available in a predictable and transparent manner. Where private players are laying their own fiber optic
networks, government can assist by ensuring all mobile operators have access to the incumbent backhaul fiber
network, and making sufficient harmonised spectrum available in a predictable and transparent manner. Where
private players are laying their own fiber, government can facilitate this by simplifying the procedures required to
obtain rights-of-way.
Make handsets more affordable
A key barrier to women owning mobile phones is unaffordable handsets. This prevents households from obtaining
a second, third, or more handsets, which could reach the hands of women. Yet, the research is clear that brand
preference is high in Myanmar, and women do not necessarily want a no-name phone just because it is cheap.
‘Scaled down’, easy-to-use, lower cost versions of popular brand handsets that meet basic usage requirements are
required.
Handset retailers, banks, microfinance institutions, and even operators should explore ways to bridge the
affordability gap, for example, through installment plans, microloans, and other innovative mechanisms.
There is also an opportunity in the short to medium term for handset manufacturers and app developers to come
up with innovative solutions to improve the phone-sharing experience, especially creating more privacy between
users (e.g. partitioning of SIMs or handsets).
Make services more affordable through lower unit prices and micro-recharge
For many women who do not earn an income, a key concern was that they would not be able to afford usage
charges if they had a mobile. The minimum top-up allowed (by card or electronically) is currently MMK 1,000 (97
cents) for two operators and MMK 500 (48 cents) for another. Micro-top-ups (for as low as MMK 500) can help
low-income mobile owners to manage airtime expenses based on their needs.
More targeted offerings of data bundles and cheaper plans to meet the needs of specific users (e.g. gamers
versus voice-only users) can also help low-income owners with limited requirements manage their expenses and
encourage mobile adoption. For example, app developers should take the limited spending power of potential
users into account and design apps that update efficiently to lower data costs.
To make services even more affordable, government should ensure an equitable, transparent, and predictable
taxation system is in place, and that mobile is taxed on par with other goods and services without creating
distortions in the investment and consumption of mobile services.
49. Samarajiva et al., 2013.
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