Myanmar's media from an audience perspective / 9 Findings “News is really important. For example, everyone needs to know the weather reports and the political changes because it can impact us .” (26-year-old woman from urban Yangon) People Have Highest Trust Where Media Have A Local Presence Careful analysis of the in-depth interviews and focus group discussions reveals patterns of media consumption, preferences and trust in Myanmar. This section lays out the findings from the study under six different themes. The themes display the most significant trends and insights that emerged from analysis of the data collected – the background questionnaire, the focus group discussions and the in-depth interviews. To respect the privacy of the research participants, everyone is anonymized in the accounts and will only be presented with gender, age and geographical location. The Facebook Factor Facebook is big. Most people get information from Facebook, either directly or second-hand. Sharing Is Caring Fact Checking Made Difficult When access to reliable news is limited, When people have limited access to news become a social engagement. information, fact checking becomes difficult.