2.3  Reduced distribution costs due to improved total factor productivity in distribution. Ecommerce has been a stimulus for process improvement and investment in high technology in fulfilment. The high volumes and the opportunity for outsourcing to efficient specialist companies has given rise to investment in new warehousing technologies giving rise to very high labour productivity and improved throughput.  Innovation in business activity. The disruption arising from e-commerce is leading to new business models. While difficult to quantify, innovations must provide some advantage to survive. The focus on new business start-ups and the new ideas that they bring, will give rise overall to additional benefit to the economy in ways that have yet to be determined.  An enforcement of international quality levels for Myanmar products, making them more attractive on international markets.  Formalisation of many currently informal businesses, leading to a higher tax take and better consumer protection. Overarching goals The purpose of this strategy is therefore:  To nurture the development of e-commerce by establishing the necessary enabling environment, and  To promote and support key sectors of the economy in their trading with consumers and business partners in Myanmar, ASEAN and elsewhere in the world. The overarching goals of the strategy cover the use of e-commerce in Myanmar, the adoption of ecommerce by retailers and others, and the overall economic impact. 2.3.1 Increased use of e-commerce This strategy is intended to increase online shopping through measures to increase awareness and trust in e-commerce and electronic payments, and measures to increase the availability of ecommerce retail and wholesale outlets. Therefore, the first goal of this strategy is: By 2025 10 percent (3 times present levels) of Burmese over the age of 15 years will have bought and paid for something online in the last year. This goal has been set in the relation to the benchmark described in Annex 2. 2.3.2 Increased business adoption of e-commerce Increased availability of e-commerce will come mainly from existing businesses moving online and the migration from informal e-commerce using social media, email and cash on delivery to formal e-commerce. The retail and wholesale sectors will exploit e-commerce opportunities provided that the opportunities are known and understood, that the sectors have access to the necessary knowledge and skills, that IT, fulfilment and payment services are readily accessible, and that the regulatory requirements are appropriate to the needs of consumers and businesses for protection. This strategy contains measures associated with each of these areas that should boost employment. Therefore: By 2025, 560 businesses registered under social security schemes will be using e-commerce to sell online as part of or their whole business. In the year 2017-18, there were 5,578 wholesale and retail establishments registered for social security schemes4. As trade moves online, it is to be expected that the number of businesses trading online will grow, although it may grow at a slower rate than e-commerce value grows, as each business increases its revenue from this source. This goal is predicted on the overall growth in the 4 Myanmar Statistical Yearbook 2018 9