No. Indicative action trading history probity. 4.6 Expected outputs and financial Priority level Supported by: Related strategies The availability of this information in accordance with appropriate law or regulation will increase trust in ecommerce. Legal and regulatory framework E-commerce introduces a new channel to market which has characteristics notably different from traditional commerce. Commercial law often fails to cover specific factors arising from the lack of face to face contact between the buyer and the seller, Such trading at a distance requires additional mechanisms to establish trust between the buyer and seller. E-commerce law provides that trust. Further, e-commerce products may include digital media which is easy to copy even with technical safeguards in place. Therefore, copyright protection and intellectual property rights need to ensure that rights ownership is sustained even through digital trades and delivery mechanism. A lot of work has been done internationally and by individual countries in each of these areas. It is important that Myanmar keeps in step with the very best of this law, since to do otherwise would create risk that may damage the development of e-commerce. The outcome of revision of the legal and regulatory framework of commercial law to accommodate e-commerce has been summarised in two complementary goals: Goal 6: A legal and regulatory framework for e-commerce that acts as a foundation to establish trust by consumers and businesses in ecommerce businesses. Goal 6.1: Myanmar’s legal and regulatory framework for e-commerce is fully aligned with international commitments made under different fora. In line with AEC and RCEP commitments, Myanmar needs to accelerate work on improving the framework for the dissemination and adoption of both ICT and services that are seen as essential to promoting the adoption of e-commerce. There are targets on this in ASEAN strategies of development. Duplications, overlaps among existing legal texts, overlaps exist among Government organizations. This needs to be addressed in priority to create a robust and secure e-commerce legal ecosystem. Last, outdated business and trade-related laws affecting the speed of modernization of the economy should be updated and be made compatible with digital economy aspirations. Goal 6.2: Consumers, merchants and business online, data, transactions and Intellectual Property are protected by law. Current adoption of e-commerce is limited due to repeated concerns by merchants and customers alike not addressed in current laws and regulations. Adjusting business related laws to the realities and operations of online business will likely accelerate adoption, trust and confidence of both merchants and consumers. The Government has ambitious plans for setting up consumer protection and competition commissions. The work of these bodies, when addressing specific online fraud and abuse, will be made easier by having robust laws and regulations on place, inspired by best practices from the region and aligned with commitments made in regional trade agreements. 41