Product and farming Market aquatic Technology Benefit Smart phone applications customer services and potentially higher product quality. Farmers would be able to purchase the inputs without having to leave their farm, thereby reducing the effort and cost of purchasing the inputs. Agricultural inputs including those used for horticulture, livestock, arable and aquatic farming. Commercial farms Smart phone and computer applications As above but for commercial farms. Agricultural produce including produce from horticulture, livestock, arable and aquatic farming Family and small farms USSD coded applications for GSM mobile phones Enable family farms and other small farms to supply produce and receive payments for agricultural produce online with collection from their farm. Smart phone applications This would provide access to a wider range of buyers, and hence there would provide additional opportunities with more distant buyers. There is a potential to shorten supply chains by enabling farmers to sell through fewer intermediaries. Farmers would be able to sell their produce without having to leave their farm, thereby reducing the effort and cost of selling their produce. Agricultural produce including produce from horticulture, livestock, arable and aquatic farming Commercial farms Smart phone and computer applications As above but for commercial farms. Small scale garment manufacturing and craft-based goods Retail sales for micro and small businesses Smart phone and computer applications for the buyers and the sellers Enable micro and small businesses to sell goods, and potentially purchase raw material in an extended geographic market. Construction supplies: Commodities and components: cement, sand, timber, bricks, concrete, electrical, plumbing components, etc Micro and small builders Smart phone and computer applications for the buyer and the sellers Enable small scale builders to obtain supplies and have them delivered to site, saving a significant amount of time in obtaining supplies. In addition, an opportunity to sell into export markets could be provided. If allied with international marketplaces, it could be used as a stepping stone for these companies into export markets. This strategy is intended to support commercial e-commerce businesses. Therefore, it is important that platforms are developed in conjunction with the private sector that will ultimately continue to operate them after an initial launch period. It is intended that the commercial partners for these 11