About
Executive summary
Managing risks
Issues
Stakeholders
Transparency and remedy
Annex
Fraud and scams
Fraud and scam networks have grown considerably in the last decade and have had a negative impact on
people's human rights. Many scam centers rely on human trafficking and forced labor to carry out their work, and
scam victims can experience considerable financial loss and other harms. In 2025, we removed over 159 million
scam ads for violating our policies, and we also took down 10.9 million accounts on Facebook and Instagram
associated with criminal scam centers.
We prioritized safety through platform
defenses such as facial recognition to combat
impersonation, scam detection warnings
on Messenger and screenshare warnings on
WhatsApp. Our work disrupting scammers also
involved litigation and supporting law enforcement
to hold them accountable. Balancing the safety and
well-being of our communities with proportionate,
rights-respecting mitigations can be challenging.
We took these actions with privacy in mind and
in line with international human rights standards,
including the Global Network Initiative Principles.
Fraud and scams are global challenges.
Signal sharing, collaboration across defender
communities and a whole-of-society approach
are necessary for effective work. Throughout
2025, Meta engaged with signal sharing
partnerships such as the Global Signal Exchange,
Global Anti-Scam Alliance and Fraud Intelligence
Reciprocal Exchange. We also advocated for
publishing lists of countries that fail to take
adequate action and prompting international
penalties, while being mindful of human rights
and unintended consequences for vulnerable
populations, including trafficked individuals
forced into scam operations.
Disrupting criminal scam syndicates in Southeast Asia
Industrial-scale, sophisticated scam networks and compounds have emerged over the past decade. Across the
Asia Pacific region, these compounds employ hundreds of thousands of people and operate with near impunity.
Criminal scam hubs lure job seekers with deceptive job postings and force them to work as online scammers,
often under the threat of physical abuse — implicating the prohibition on slavery, servitude and forced labor
under international human rights standards.
2025 Meta Human Rights Report
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