Vietnam
ARTICLE 19
TikTok had agreed to strengthening child protection measures and to ‘coordinating
communication efforts’ with the government, but that it had not agreed to allow Vietnamese
legal entities to address content violations according to government requests, citing a lack
of Vietnamese legal regulations on this point. 133 If this is accurate, TikTok may be
negotiating to some degree over new requirements, but overall it can be expected to comply,
given that its content moderation was ‘already more localised than that of other social media
platforms’. 134 TikTok itself said in a statement that it would ‘respect local laws and
regulations’ and would continue to collaborate with relevant authorities.135
TikTok is particularly vulnerable to government demands because it has established a local
office – a step major Western social media companies have so far resisted, partly due to
concerns over government arrest or intimidation of local employees.136 Netflix, however, is
set to open a local office soon, following a new 2022 rule requiring video-on-demand
services to obtain a local licence and open a local office. Amazon Prime Video has since
exited the country, presumably to avoid complying with this requirement. 137 If Vietnam is
aggressive in implementing the local office requirement for other companies – a possibility
following Decree 53/2022 – it may similarly force them to choose between compliance and
exit.
Tech companies are also subject to indirect pressures via advertisers. In 2019, the Ministry
of Information and Communications said that it had sent letters to 100 local and foreign
brands warning them to stop advertising next to anti-state content on YouTube.138 More
recently, following regulations which tightened advertising rules, Vietnam drafted an optional
whitelist and mandatory blacklist of sites which can and cannot receive advertising revenues
based on whether they have posted ‘illegal’ content. 139 Advertisers have pulled
advertisements in response to these measures, creating added commercial incentives for
tech companies to remove content that the government finds objectionable. Google and
Facebook have agreed to comply with at least some advertising-related demands, although
detailed information on this is not publicly available.140
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133
VietnamNet Global, Vietnam Urges TikTok to Rectify Its Violations in Vietnam, 8 December 2023 (citing the
deputy director of the Authority of Broadcasting, Television and Electronic Information).
134 Le, Vietnam Pressures TikTok.
135 N. Quynh, Vietnam Says TikTok’s Content Censorship Isn’t Effective: Media, BNN Bloomberg, 5 October
2023.
136 F. Potkin and P. Nguyen, Exclusive: Netflix Making Preparations to Open Vietnam Office, Reuters, 24
February 2023; Le, Vietnam Pressures TikTok.
137 Potkin and Nguyen, Netflix Making Preparations; L. Quy, Amazon Prime Video to Leave Vietnam, VN
Express, 16 October 2023.
138 J. Reed, Vietnam Tells Companies Not to Advertise on YouTube Videos, Financial Times, 12 June 2019;
AFP, Vietnam Warns YouTube Advertisers over Anti-State Channels, France 24, 25 June 2019.
139 Y. Seck, Vietnam: White List for Online Advertising Services Released, Baker McKenzie, 23 March 2023;
L. Hoang, Vietnam to Block Ads on ‘Toxic’ Online Content in Further Crackdown, Nikkei Asia, 9 December
2022.
140 Freedom House, Freedom on the Net 2023 (citing Vietnamese sources).
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