the idea that whatever the future brings, which nobody can predict, we need to be open since it is going to be part of our humanity one way or another, as with writing (D. Miller & Sinanan, 2014, pp. 12-15). Attainment is then looked upon as something that has become latent in us, something we do not think about or take for granted. This latency would also be valid for future technology. Technology creates as well as make us realize the hidden or concealed in us. This does not mean that they have an exclusive optimistic view of attainment. Miller and Sinanan exemplify with weapons. In biblical times, people were able to imagine the destruction of a group of people, but it was hard to accomplish with only access to one to one combat. Later, we got access to more and more heavy weapons that have made it possible, and it is now part of today’s warfare (D. Miller & Sinanan, 2014, p. 12). Performed Sociality In the project Why we post, Miller presents the concept of social media as a scalable sociality (Daniel Miller, 2016). Social media is not the platforms we use, but rather a place within we socialize. They refer to the term coined by Madianou and Miller; polymedia (Madianou & Miller, 2013). Polymedia is a theory that argues that a platform is defined only in relation to the other platforms, and not in its isolation, as Miller argued about Facebook in Trinidad. Social media is then the sum of these platforms and becomes a place we socialize (Daniel Miller, 2016). Scalable Sociality is aiming to show how people use these social platforms with different intentions and how the platforms themselves can be arranged and positioned through two scales; private to public and small- to big-audience. One example amongst 11-18 year old’s in England; Snapchat is the most private and positioning itself in the inner circle; private and small audience, while Instagram is in opposition; public and a big audience (Daniel Miller, 2016, p. 6). The scales then, somehow represent the context or frame where one chooses to socialize inside in the given situation. What feels natural and ok for the person, and is it in terms with the given norms of the surroundings? Do I post this to my closest friends, or is this something I want everyone to see? Miller and Sinanan draw on Goffman (1969) and his concept of frames in the argument of attainment, how different frames shape a conversation or social situation one way or another, in physical life as in online life. Consider a few examples; such as two strangers’ conversation at a bus stop, a parental meeting at school, or a group of friends at a dinner party, a letter to your doctor, a chatbot at custom service or a group chat with close friends. There is always a set of frames that involves some expectations of how we talk and behave. There is an underlying structure in every situation, on-stage or off-stage (Goffman, 1969). 16