When Does the Font Become a Problem? As a participant in the original group starting the initiative campaign Break the Silence: Ask for Zarni working against sexual harassment in the bar scene of Yangon, I was able to see the influence of Zawgyi. With time, as the campaign grew more prominent and gained followers through Facebook, the group was forced to think about proper Burmese translations. The campaign group had both local Burmese participants as well as foreign people like me. We aimed to include everyone in the Yangon bar-scene, locals as well as foreign people. Our local participants, working with the translations, spent a long time to get the text right, and they would talk about Unicode and Zawgyi. At the time, I was unaware of the size of the problem with these fonts and did not recognize it while listening to their discussion. I was, however, about to learn something fundamental. It turned out that our post needed to be in three parts/translations, one in Zawgyi, one in Unicode and one in English, as seen in figure IV. When we had the setup in our Facebook post in the following order: English – Unicode – Zawgyi and Unicode – Zawgyi – English, we mainly got attention and participation from foreign people. Aiming for more local participation, it was a challenge to figure out how we could reach them. We did indeed have Burmese text on top, why was it not gaining any momentum? The problem turned out to be that we started with the Burmese Unicode on top and not Zawgyi. As it was the western participants that posted from their computers, it was Figure IV – Screenshot from my Facebook feed, August 2018 54

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