media and conflict in myanmar: opportunities for media to advance peace Media Interventions Media as Tool 1. Peacebuilding Television Drama Interviewees indicated that the existing stereotypes and misunderstandings between Bamar and the varied ethnic communities could be broken down through a compelling serialized television drama based on an educational curriculum.25 It would feature a diverse group of characters from across the ethnic spectrum interacting in ways that would foster mutual respect and trust-building. Similarly, the television production team would be composed of cast and crew from different ethnic groups to ensure that the program resonates with a wide range of viewers. Technical elements Target audience General public audience but especially a cross-section of Bamar and other ethnic communities Format Serialized television drama, likely at first via international broadcasters Broadcast component Weekly thirty-minute episodes in Burmese and ethnic languages Outreach components Customizable for radio production  sed as a learning tool for civil society organizations (CSOs) to promote interethnic dialogue; integrated U into the education system by providing DVDs and the curriculum to schoolteachers Local celebrities (such as Zaganar) who have expressed strong interest in peacebuilding efforts in guest appearances on the program Moderated online forum on Facebook to facilitate further dialogue based on the curriculum as well as enabling interaction with the actors on the show Desired outcomes Knowledge Better understanding among ethnic groups of the experiences and day-to-day lives of each other Awareness among ethnic groups about the consequences of negative stereotypes of “the other” Knowledge of both similarities and differences among groups, including different histories, cultures, and grievances Attitude Expansion among individuals, groups, and communities within Myanmar of interethnic trust Sense among non-Bamar ethnic communities of less marginalization and among Bamar majority of other ethnic groups as equal partners  eightened respect among ethnic groups for other groups and surrender of the us-versus-them mentality H toward the Bamar majority Belief among citizens that unity and diversity will carry the nation forward Behavior Acceptance among citizens of ideas from other ethnic groups Citizens demonstrating new ways of showing tolerance and respect for other ethnic groups All citizens practicing new forms of problem solving in relation to other ethnic groups USIP.ORG  23