media and conflict in myanmar: opportunities for media to advance peace 5. Multimedia Conflict-Sensitive Reporting Although training of journalists is the most commonly identified area of need, improving the quantity and quality of reporting related to ongoing conflict in Myanmar is also important. Identifying and training reporting teams (one Bamar journalist and one non-Bamar journalist) to collaborate on conflict-sensitive coverage of issues such as human rights violations, land disputes, and patronage systems could help inform the public on the root causes and potential solutions related to key conflict issues. This initiative would begin by using print and online media but could later be customized for radio and television. Technical elements Target audience General population of Myanmar, including ethnic communities Format Weekly investigative reports in print and online media Broadcast components Brief news report on issues of local and national importance Interview of guest or guests by program host Call-in questions to guest or guests from listening audience Discussion of responses to listener comments Outreach components J ointly reported stories produced weekly in Burmese and other ethnic languages; online versions to ensure broader distribution to ethnic communities in border areas  amar and non-Bamar ethnic journalists interviewed on radio and television as part of coverage to share B experiences of joint reporting  op stories developed as documentaries by local peacebuilding organizations to encourage conflict T resolution Conflict-sensitive reporting prizes awarded to the top reporting team Desired outcomes Knowledge Increased practical conflict-sensitive reporting skills among journalists and increased awareness about problems and solutions relevant to other ethnic groups Greater citizen understanding about conflict and ethnic violence in Myanmar  itizen awareness of the unique histories and common problems that all ethnic communities in Myanmar C face Attitude Citizen trust that the information they receive about conflict is credible  elief among all ethnic groups that they are equal partners in Myanmar’s transition, including conflict B resolution  onfidence among journalists that they can present accurate information about conflict that will resonate C in Myanmar Decreased sense of threat among government officials for quality conflict-sensitive reporting Behavior More balanced reporting on conflict issues media-wide Less citizen tolerance of discrimination and increased consideration of interethnic solutions to problems Government peacebuilding groups use conflict-sensitive reporting to further conflict resolution goals USIP.ORG  27