DEMOCRACY DISCONNECTED: SOCIAL MEDIA’S CAUSTIC INFLUENCE ON SOUTHEAST ASIA’S FRAGILE REPUBLICS
in many countries so few that such an effort has become a Sisyphean task. In an open
letter to Mark Zuckerberg in April 2018, several civil society organizations in Myanmar
highlighted Facebook’s lack of Burmese-speaking staff members who can interface
with local monitors, and noted that delays in removing content deemed to violate the
company’s community standards allowed plenty of time for hate speech and rumors
to circulate widely.101 The same situation is playing out across the region in countries
where Facebook has no offices and no effective way of communicating with the local
population.102 Although the company has had success employing artificial intelligence
to filter some objectionable material, the technology has proven less capable of
censoring hate speech because of the intricacies of context and culture.103
Amid the ongoing debate worldwide about how best to mitigate social media’s polarizing
influence, some have argued that a problem born of technology merits a technological
solution. Advocates of a technology-mediated intervention suggest that the same
algorithms contributing to the increased personalization of the web could be reversed
to feed content to individuals that directly contradicts their expressed beliefs.104
While it is plausible that such contrived exposure to opposing viewpoints would help
penetrate the information bubbles that have given rise to an era of digital tribalism,
recent research suggests it might also prove counterproductive. A study published in
2018 of Twitter users in the United States found that exposing political partisans to
contradictory opinions through the use of an automated Twitter bot actually led to
a reinforcement of existing views. The authors theorize this outcome may reflect a
tendency toward “motivated reasoning,” a psychological process wherein individuals
confronted with contradictory information seek to allay their mental discomfort by
distorting new information to confirm what they already believe.105 Once again, this
study underscores how psychological drivers give rise to social media’s manipulative
power.
The basic mechanisms of human psychology might seem to portend that even our best
efforts to curb technology’s pernicious byproducts will be a largely futile endeavor. On
the contrary, perhaps the most effective means of neutralizing the corrosive tendencies
of social media lies in acknowledging a simple reality: Although there is little we can
do to exert control over our information flows or our physiological capacity to process
them, there may be ways to render those individuals least inclined to tolerate an
ambiguous world more comfortable living in the gray.
101 Megha Rajagopalan, “NGOs Complain They’re Doing Facebook’s Work for Them,” BuzzFeed, April 6, 2018,
https://www.buzzfeed.com/meghara/zuckerberg-open-letter-hate-speech-myanmar?utm_term=.sgoYYN7KOJ#.
yn3xxYK8rP.
102 Megha Rajagopalan and Aisha Nazim, “’We Had to Stop Facebook’: When Anti-Muslim Violence Goes Viral,”
Buzzfeed, April 7, 2018, https://www.buzzfeed.com/meghara/we-had-to-stop-facebook-when-anti-muslim-violencegoes-viral?utm_term=.qj344MNg8#.btjkkyr4l.
103 Sheera Frenkel, “Facebook’s Latest Transparency Move: Data, Few Details, on What It Removes,” The New York
Times, May 15, 2018, https://www.nytimes.com/2018/05/15/technology/facebook-removal-posts-fake-accounts.
html.
104 Geoffrey A. Fowler, “What if Facebook Gave Us an Opposing-Viewpoints Button?” The Wall Street Journal, May
18, 2016, https://www.wsj.com/articles/what-if-facebook-gave-us-an-opposing-viewpoints-button-1463573101;
Sami Main, “BuzzFeed Is Exposing Readers to Opposing Viewpoints with ‘Outside Your Bubble’ Initiative,” Ad Week,
February 17, 2017, http://www.adweek.com/digital/buzzfeed-is-exposing-readers-to-opposing-viewpoints-withoutside-your-bubble-initiative/.
105 Christopher Bail et al., “Exposure to Opposing Views can Increase Political Polarization: Evidence from a LargeScale Field Experiment on Social Media,” SocArXiv, (March 2018), https://osf.io/preprints/socarxiv/4ygux/.
20 | Foreign Policy at Brookings