DEMOCRACY DISCONNECTED: SOCIAL MEDIA’S CAUSTIC INFLUENCE ON SOUTHEAST ASIA’S FRAGILE REPUBLICS
come under fire for being a thinly-veiled effort to criminalize dissent under the guise of
a broader effort to avert domestic unrest.95
There is a growing chorus of voices around the globe advocating for social media firms
to assume a more proactive role in controlling the content shared on their platforms.
Supporters of this corporate responsibility approach to curbing online disinformation
argue in favor of both human and technological interventions to prevent falsehoods
from running rampant.96 While it may certainly be the case that the operators of
social media platforms could be doing more to monitor and censor the information
traversing their systems, there is also a legitimate question as to the effectiveness of
such measures. In fact, corporate meddling may in some cases be accompanied by
unintended consequences that prove more harmful than helpful. Take for instance
an experiment that Facebook began in 2017 on its news feed in six countries, which
included Cambodia. In these locations, the company separated content produced by
news sites from that originating from friends and family. While the latter continued to
populate the news feed that greeted users when they logged in, the posts from news
organizations and other publishers were relegated to a new section called “Explore.”
The change resulted in an amplification of false stories because of the greater
difficulty in accessing more objective sources of information.97 Although the company
announced it was ending the test in March 2018, a worldwide alteration to the news
feed algorithm intended to increase “meaningful interaction” on Facebook was rolled
out earlier in the year with a similar effect.98
Actions taken by Facebook specifically to prevent misuse of its platform have repeatedly
posed dilemmas for the company. For example, the policy that users should have profile
names that match their true names is intended, at least in part, to authenticate the
identity of its users in an effort to prevent nefarious activity on the site. This stipulation
has not only done little to prevent the creation of fake accounts, but it has jeopardized
the safety of dissidents in countries such as Thailand, where the junta-led government
has been able to track the activities of its critics.99 Another predicament has arisen
from Facebook’s deference to local laws in the places in which it operates. Given the
highly politicized nature of the judicial system in several Southeast Asian countries,
the company has time and again found itself caught up in controversy for allegedly
taking sides in conflicts while doing the bidding of despots.100 Even Facebook’s use of
human monitors to flag objectionable content has proven problematic. The volume of
material uploaded to the site is so great and the number of native-speaking monitors
95 Erin Handley, “Freedom of Expression Online in Cambodia ‘Stifled by Laws,’” The Phnom Penh Post, April 25,
2018, https://www.phnompenhpost.com/national/freedom-expression-online-cambodia-stifled-laws.
96 Farhad Manjoo and Kevin Roose, “How to Fix Facebook? We Asked 9 Experts,” The New York Times, October 31,
2017, https://www.nytimes.com/2017/10/31/technology/how-to-fix-facebook-we-asked-9-experts.html.
97 Sheera Frenkel, Nicholas Casey, and Paul Mozur, “In Some Countries, Facebook’s Fiddling Has Magnified Fake
News,” The New York Times, January 14, 2018, https://www.nytimes.com/2018/01/14/technology/facebook-newsfeed-changes.html.
98 Sheera Frenkel, “Facebook to End News Feed Experiment in 6 Countries That Magnified Fake News,” The
New York Times, March 1, 2018, https://www.nytimes.com/2018/03/01/technology/facebook-end-news-feedexperiment-six-countries-that-magnified-fake-news.html.
99 Scott Shane and Mike Isaac, “Facebook Says It’s Policing Fake Accounts. But They’re Still Easy to Spot,” The
New York Times, November 3, 2017, https://www.nytimes.com/2017/11/03/technology/facebook-fake-accounts.
html; Christina Larson, “Facebook Can’t Cope with the World It’s Created,” Foreign Policy, November 7, 2017, http://
foreignpolicy.com/2017/11/07/facebook-cant-cope-with-the-world-its-created/.
100 David Hutt, “Is Facebook Putting Profit Before Freedom in Southeast Asia?” Asia Times, May 2, 2017, http://
www.atimes.com/article/facebook-putting-profit-freedom-seasia/.
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