Information on where to find healthcare (doctors, hospitals, medications etc 2% 3% 4% Other entertainment information (e.g., TV, movie updates, etc) 2% 1% 3% Current news and updates about or related to your sector 1% 2% 3% Information used in your or your children’s education 1% 1% 2% Information on education opportunities for yourself or your children 1% 1% 3% Other market information (supplier/customer information, market locations, etc) 1% 2% 2% Sports information 1% 1% 2% Beauty tips 1% 1% 1% Information on sources of finance (formal and informal sources, the cost involved, etc.) 0% 1% 1% Crime information 0% 1% 1% Information on government programs, laws and policies. 0% 0% 1% Information on government services and documents 0% 0% 0% Astrology information 0% 0% 1% Source: LIRNEasia national baseline survey, 2015 Future demand Looking forward, over 70% of non-subscribers were hoping to buy a mobile in the future, with 21% of nonsubscribers planning to do so within the following year. Sixty percent of these new buyers will be rural; 57% will be female; 63% will be from lower-spending (poorer) households; 73% will be under the age of 44 years. 3.1.2 2016 follow-up survey ICT access Access to ICT devices had increased considerably between 2015 and 2016. Household ownership of mobile phones stood at 83%, up from 57% in 2015 (Refer section 3.1.1). On average, there were 2.3 mobile phones per household; the corresponding figure for SIM cards per household was even higher at 2.9. Geographically, the increase in the proportion of households with mobile phones and SIMs has been largely in the smaller townships. As a result, households with mobile phones are less concentrated in the cities, in comparison to 2015. A similar, though less stark, diffusion has also been observed in the case of televisions.