Respondents  deem  invasion  of  social  privacy  more  likely   than  ins/tu/onal  privacy–  high  levels  of  uncertainty   Percep/on  of  unauthorized  data  gathering  (%  of  respondents)   100   90   26   23   27   80   30   37   70   %   60   50   54   59   40   62   61   30   57   20   10   20   18   0   Family     Friends   11   9   6   Apps/plaborms   Third  party   companies     Government     No,  data  is  not   being   gathered  by   said  party   Unsure  if  data   is  being   collected  by   said  party   Yes,  data  is   being   gathered  by   said  party   Base:  All  respondents,  quan1ta1ve   N:  403   Q: What is the likelihood of the following people / organizations collecting information about you online without your knowledge or consent?   5