Lisa Schirch
Social Media Impacts on Social & Political Goods
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wide range of contributions to social and political goods, including the following, described in more depth in the Full Report.
Build empathy, tolerance and compassion for others and combat social isolation
Design “civic tech” to address social problems
Expand democratic governance and improve the state-society relationship
Enable social movements to coordinate and communicate with others around the
world
Support crisis response, humanitarian assistance and development
Prevent and confront hate speech and threats of violence
Enhance public support for policy negotiation, diplomacy, and peace processes
Use new social marketing methods of crowdsourcing ideas, fundraising, broadening support, engaging the public and evaluating the impact of nonprofit groups
Summary of Social Media Challenges
Between 2016-2018, descriptions of social media dramatically shifted toward itemizing
its faults: fake news, addiction, interference in democratic elections and deliberation,
group polarization, and promotion of violent conflict. Researchers and journalists identify a wide range of social media harms to social and political goods, described in more
depth in the Full Report.
Undermines personal well-being through chronic distraction, hijacking attention
for corporate profit, which fosters addictive consumption and techno-stress
Spreads misinformation and disinformation
Undermines accurate information by decreasing the number of newspapers and
the journalists as advertisers move to social media
Creates information filter bubbles and echo chambers via social media algorithms that filter information enabling forums for tribalism where small groups of
people, including those with anti-social norms, connect without public scrutiny
Fuels social polarization and nationalism within groups
Provides new platforms for hate speech and incivility, where people can post
their anti-social, hateful message aimed at interrupting civil discourse
Distracts people’s attention away from critical issues by flooding with personal interest or positive stories
Spreads deceptive propaganda, “influence campaigns” and psychological operations that “destabilize” public trust in public institutions
Sways elections with ads aimed at targeting and repressing voters
Empowers states to monitor and harass journalists and pro-democracy movements
Tolerates gendered online harassment of women
Allows ads that exclude specific groups, such as minorities, people of color, Jews,
women, and people over 50
Treats small countries as social media laboratories
Allows recruiting and organizing for violent extremist groups
Enables groups to foment violence and mobilize genocide