The other circulated on WhatsApp in the lead up to the 2017 Kenyan general election, prompting the BBC to put out a fact-check stating that the video was not theirs, despite the clever use of BBC branding. One video that circulated on WhatsApp used the BBC TV strap on their own content about the 2017 Kenya election. Archived on September 6 2019.18 Screenshot by author. 36 I N F O R M AT I O N D I S O R D E R A more sinister example emerged during the 2016 US presidential election when NowThis was forced to issue a similar debunk because of a fabricated video that had been circulating with their logo. An imposter video about the Clinton family posed as content produced by media company NowThis by using their branding. Archived on September 6, 2019.19 Screenshot by author. IMPOSTER CONTENT 37