ABOUT the research
wish to see an increase in both the quantity and quality
of content feeding into local information ecosystems
as a way of enhancing development or democracy
and governance goals, it will be important to temper
runaway excitement about Myanmar’s “opening”
with an understanding of some of the constraints
and idiosyncrasies in the country’s national and local
information ecosystems. It is the contention of this
paper that a better understanding of the information
ecosystem of any given community is crucial in
order to improve the chances of information actually
reaching its destination.
on the press’s responsibility to society than on the
freedom of the press. Moreover, the ways the laws are
being crafted gives significant power to the state to
disrupt the media environment through business and
licensing practices rather than through the brute force
of censorship. Thus its controls can be quite powerful
but less visible.”
In a recent report for Internews entitled “The Business
of Media in Myanmar,” leading media management
consultant Michelle Foster26 warns of the emergence
of significant pressures on the media environment,
primarily legal and economic. The report serves to
highlight one of the most important supply equations
that lies at the heart of any information ecosystem:
that is the relationship between information access
(the channels of delivery) and the quality (relevance,
utility) of the information available on those channels.
How Information Permeates: trust,
need, flow and exchange
Methodologies for analyzing local information
ecosystems in historically marginalized areas like
Mon State introduce a layer of complexity to the
overarching supply equation by revealing localized
“demand side” factors such as patterns of access, flow
and exchange as functions of trust and need. What
this means is that even where surveys show expanding
audiences in Myanmar accessing new radio, TV and
internet channels, questions need to be asked about
the quality of news and information available, and how
readily it is able to permeate effectively into complex
local information ecosystems across large swathes of
the country.
“The government, which has always monopolized the
broadcast sector, now is exerting equal dominance in
the print field. Although it claims to be converting
into a public service media organization, it continues
to hold unfair advantages that directly and indirectly
affect the ability of independent media to succeed.
It has converted its journals to daily newspapers,
charges only 50 kyats for them wholesale (compared
to 140-170 kyats for the independent dailies) and uses
its military transportation infrastructure to ensure
nationwide daily distribution of more than 200,000
copies.
The various media laws, well-detailed
elsewhere, are being set up to operate under the “social
responsibility model”… that places more emphasis
There exists the risk that under the guise of
increased media access, the formerly “information
dark” ecosystems which prevailed across much of
the country under military rule may be seamlessly
replaced with “information lite” ecosystems in which
unsophisticated media audiences consume primarily
entertainment and “managed” news content. This
sleight of hand would replicate the information
ecosystems of the “disciplined democracies” of
Singapore, Malaysia and China - to which Myanmar
aspires - by (at best) doing nothing to foster the
development of an informed citizenry and (at worst)
perpetuating state influence over the architecture of
public information and discourse.
26
findings
This report can be accessed here:
https://internews.org/sites/default/files/resources/Internews_Burma_Business_
Report2014.pdf
Mobile phone shop Mawlamyaing - Pan Bae Dan Ward.
18
INFORMATION ECOSYSTEMS in transition: a case study from myanmar
part one: rese arch findings
19
how to inform, empower, and impact communities
INFORMATION ECOSYSTEMS in transition: a case study from myanmar
how to inform, empower, and impact communities
PART ONE: RESEARCH FINDINGS