viewed themselves as activists rather than as neutral
observers of events, as liberal models of journalism
would suggest. Although some journalists were close to
the opposition NLD, others outside the party’s tightknit
circle were treated with suspicion, despite sharing its
pro-democracy aims. In Myanmar’s highly partisan environment, journalists seeking to hold the opposition,
as well as the government, to account were ostracized
by both sides. The NLD’s suspicion of strangers sharing
their democratic sympathies suggests Voltmer’s claims of
close relations between the opposition and independent
media requires qualification (Table 4).
Myanmar’s liberalization was initiated from above as
well as from below. Like authoritarian leaders in China
and the Soviet Union, Myanmar’s military-backed government pursued liberalization to mitigate societal demands for political change that might otherwise become
difficult to control (Mickiewicz, 1997; Steinhardt, 2010).
The media were granted new freedoms as a means for
the regime to achieve its broader policy objectives, most
notably to end Western sanctions. New freedoms were
not constitutionally guaranteed. Given the uneven playing field, Myanmar’s journalists differed over how much
to accommodate the ruling regime. Some journalists supported unrestrained struggle, while other supported cautious compromise. Those willing to meet the military half
way did not align with regime soft liners as Voltmer’s theories predict. Rather these journalists saw reconciliation
with the military as the only means to building lasting
peace and democracy. This more nuanced understanding of journalists’ motives for sometimes working with
the regime is included in my suggestions for refining Voltmer’s theories in Table 4.
Although liberalization expanded the range of issues
open for critical discussion in the media, the state continued to determine the scope of debate. Despite the abolition of official censorship in 2012, the state retained significant legal means to coerce the media, fostering a culture of self-censorship. Travel restrictions limited access
to trouble spots by domestic and international journalists. A culture of suppression and secrecy endured within
state institutions despite reforms. Interviewees for this
study, however, assert that the state’s lack of capacity for
effective communications in part accounts for its ongoing culture of secrecy. The state’s inexperience and weakness at public relations are not mentioned by Voltmer,
but are included in my recommendations for expanding
her theories in Table 4.
Despite introducing commercialization, the state remained the main player in Myanmar’s media market during the country’s liberalization. Financing from international donors and other independent revenue streams
were minor in comparison to the economic resources of
the state and its business allies. Opposition-operated media were low in circulation and consumed mainly by the
converted. Although often serving the political and economic interests of their owners, commercial-media outlets acted as a counterweight to pronouncement in the
state-owned media. But as combatants in the factional
wars within the ruling regime the commercial media
were limited in their watchdog role. The tabloidization
unleashed by marketization curtailed the media’s ability
to encourage societal reconciliation and to present political alternatives, important functions in an emerging
democracy. The negative repercussions of tabloidization
are not accounted for in Voltmer’s theories. Their addition to her framework is my last recommendation in Table 4.
Voltmer’s theories provide a useful framework for understanding the media’s role as a subject and agent of
change in Myanmar’s liberalization. At the same time,
as a case study, Myanmar provides insights into how
these theories might be expanded and refined in the
future. The inauguration of a new government in 2016
notwithstanding, many obstacles remain to achieving a
genuinely free media in Myanmar. Some of these challenges, such as self-censorship, are hangovers from the
junta period, while others, such as tabloidization, are
products of liberalization. The Myanmar media has never
functioned as a democratic fourth estate. But although
the range of views on offer is far from complete and the
operation of the market deeply flawed, the media today
provide Myanmar audiences with a form of imperfect
pluralism on which to build a more democratic future.
Politics and Governance, 2017, Volume 5, Issue 2, Pages 41–58
56
Acknowledgements
I am grateful to Temple University Faculty Senate and
Sophia University, Japan for funding my fieldwork for
this study. I would like to thank Becky Palmstrom and
Jeff Kingston for their help in arranging interviews and
Sunny Gladish and Hoang Thu Trang Le for their assistance with transcription.
Conflict of Interests
The author declares no conflict of interests.
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