2019 GLOBAL INVENTORY OF ORGANISED SOCIAL MEDIA MANIPULATION
Conclusion
Social media, which
was once heralded as
a force for freedom
and democracy,
has come under
increasing scrutiny for
its role in amplifying
disinformation, inciting
violence, and lowering
levels of trust in
media and democratic
institutions.
This report has highlighted the ways in which government
agencies and political parties have used social media to spread
political propaganda, pollute the digital information ecosystem,
and suppress freedom of speech and freedom of the press.
While the affordances of social media can serve to enhance the
scale, scope, and precision of disinformation (Bradshaw and
Howard 2018b), it is important to recognize that many of the
issues at the heart of computational propaganda – polarization,
distrust or the decline of democracy – have existed long before
social media and even the Internet itself. The co-option of social
media technologies should cause concern for democracies
around the world – but so should many of the long-standing
challenges facing democratic societies.
Computational propaganda has become a normal part of the
digital public sphere. These techniques will also continue to
evolve as new technologies – including Artificial Intelligence,
Virtual Reality, or the Internet of Things – are poised to
fundamentally reshape society and politics. But since
computational propaganda is a symptom of long-standing
challenges to democracy, it is important that solutions take into
consideration these systemic challenges. However, it must also
consider the role social media platforms have played in shaping
the current information environment. A strong democracy
requires access to high-quality information and an ability
for citizens to come together to debate, discuss, deliberate,
empathize, and make concessions. Are social media platforms
really creating a space for public deliberation and democracy?
Or are they amplifying content that keeps citizens addicted,
disinformed, and angry?
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