2019 GLOBAL INVENTORY OF ORGANISED SOCIAL MEDIA MANIPULATION
For the past three years, our three-stage methodology has
Persian, Polish, Portuguese, Russian, and Spanish. We also
allowed us to successfully capture a wide range of public
worked with BBC monitoring1 who provided an additional portal
documents that shed light on the organized manipulation
for collecting and aggregating high-quality news and information
campaigns globally. There are almost certainly cyber troop
on cyber troop activity, as well as translation services for news
operations that have not been publicly documented, and we
articles for Bosnia, Croatia, Georgia, Kazakhstan, Kyrgyzstan,
have already seen these cases grow over time. While this report
Malaysia, North Macedonia, Taiwan, Tajikistan, Turkmenistan,
in no way is intended to provide a complete picture of how state
Uzbekistan. We relied on English-language-only reporting for:
actors are operating in this space, we can begin to build a bigger
Armenia, Azerbaijan, Cambodia, China, Czech Republic, Eritrea,
picture by piecing together public information. The country-
Ethiopia, Hungary, Israel, Moldova, Myanmar, Netherlands,
specific profiles and a full list of news items and secondary
North Korea, Pakistan, Philippines, Serbia, South Korea, Sri
literature sources can be found on the 2019 report homepage.
Lanka, Thailand, Turkey, and Vietnam.
Content analysis is an established research method in
After conducting a content analysis, a team of research
communication and media studies (Herring 2009). It has been
assistants completed a secondary literature review to provide
used to help understand how the Internet and social media
an in-depth profile of cyber troop activity in a specific country
interact with political action, regime transformation, and
context. These case studies drew from the data collected in
digital control (Bradshaw and Howard 2018a, 2017b; Edwards,
the content analysis, as well as an in-depth secondary literature
Howard, and Joyce 2013; Joyce, Antonio, and Howard 2013;
review, where case study authors searched for other high-
Strange et al. 2013). This qualitative content analysis was
quality open source information about cyber troop activity. This
conducted to understand the range of state actors who actively
involved looking for government reports, think tank papers,
use social media to manipulate public opinion, as well as their
academic and scholarly studies, and research conducted by
capacity, strategies, and resources. We modelled our content
civil society organizations. A complete archive of the news
analysis after last year’s report, using purposive sampling to
sources and secondary literature used in this report can be
build a coded spreadsheet of specific variables that appear
found in an online Zotero database. We hope this public library
in news articles. The following keywords were selected and
will help inform future research.
used in combination for our search: bot; Cambridge Analytica;
After completing a qualitative content analysis and secondary
disinformation; Facebook; fake account; information warfare;
literature review, research assistants synthesized the findings
Instagram; military; misinformation; propaganda; psychological
into short country case studies. The case studies provide more
operations; psyops; social media; sock puppet; troll; Twitter;
information about instances of computational propaganda we
WhatsApp; YouTube.
identified in the content analysis, as well as detailed information
There are two major limitations to conducting our qualitative
about the specific country context and media environment in
content analyses: media bias and language. To help mitigate
which social media manipulations are taking place. In addition
bias, we used LexisNexis and the top three search engine
to the content analysis and secondary literature review, we
providers – Google, Yahoo! and Bing – which provided hits to
completed a case study for 84% of the countries, which can be
a variety of professional, local, and amateur news sources. To
online in a data supplement alongside the report.
ensure that only high-quality news sources were being used to
Finally, the last step of our research methodology –
build our dataset, each article was given a credibility score using
consultations with experts – allowed us to peer review the
a three-point scale. Articles ranked at one came from major,
case studies, as well as get feedback on the quality of English
professionally branded news organizations. Articles ranked at
and local-language news reporting and secondary literature
two came from smaller professional news organizations, local
we found and discuss additional resources and citations in
news organizations, or expert commentary and professional
alternative languages with native speakers. Experts were asked
blogs. Articles ranked at three came from content farms, or
to review the case studies drafted by research assistants, and
personal or hyper-partisan blogs. These articles were removed
(1) fact-check the information and data for accuracy; (2) provide
from the sample.
additional citations to open source material; and (3) provide
Language was a second limitation to conducting our qualitative
general feedback on the reliability of the data. In the cases of
content analysis. For this year’s global inventory, we were able
Poland, Sri Lanka, Taiwan, Tunisia, and Ukraine, we consulted
to draw upon news articles and secondary resources written
experts on the data collected from the content analysis and
in Arabic, English, French, German, Greek, Hungarian, Italian,
literature review.
1
https://monitoring.bbc.co.uk/
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